Carson Winter
 
The Hoyers are an American family. Two parents, two kids, a house they can’t afford, and a deep desire for more. When the black-clad, seemingly omniscient Mr. Cormorant comes to town, it seems that they might finally be able to cash in on their American Dream. 

You see, Mr. Cormorant is a psychographist—an expert in consumer personas. And Mr. Cormorant is testing a Product. And Mr. Cormorant has selected the Hoyers for a simple task—test the Product. Live with it. Breathe it in. Abide by its demands. 

In return? 

Riches. 

The cost?

Immeasurable.
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The Psychographist is a disturbing novel of consumption, advertising, focus groups, and the decisions that define us.